SwiftEQ: How to Structure a Help Center for a Better Customer Experience

In today’s online-centric world, providing a way for your customers to find information and solve problems themselves is vital.

This is true regardless of the industry you’re in: 75% of consumers say that self-service is a convenient way for them to address customer service issues. Robust and well-structured help centers (also sometimes called knowledge bases) are a huge component of any self-service strategy