Help Scout: Why Great Customer Service Isn’t Just Important, It's a Necessity

As a seasoned customer support leader, the value of customer service is very clear to me. 

I’ve spent the last decade totally immersed in the practice and profession of serving and delighting customers, and I’ve been privileged to see how doing so leads to better products and healthier, longer-lasting companies.

If there’s one downside to all of that experience, though, it’s that it’s easy to assume that what’s obvious to me is obvious to everyone. 

If you’re a small business owner, a CFO, or an ecommerce ops manager, the importance of customer service to your business may not seem quite so clear. You’ve got a million other priorities, so it’s natural that you’d have questions. 

Luckily, I’ve got answers, and I think it’s time for business leaders to take another look.